what’s changed?

Haven’t done a post in a while so figured I would check in on here! I’ve been grinding a bit on some other projects behind the scenes. I am so grateful for all of you that follow along, engage with my posts, and use the links and resources I share. I have really thrown myself into this “mom life” role, which is my favorite role, but I have also been taking a stab at general lifestyle influencing! Since I’ve been back to work part-time as a dental hygienist, I’ve been working on this at night after working and on the days that I am off work.

Man, growing a following and monetizing your “brand” online is so hard! There is a lot of time and work that happens that people don’t realize. I never truly understood those who do influencing full-time, how much work goes into it and how hard it is to grow your following and brand. When they say every like, comment, share, purchase matters and counts, it does! I mean, you all follow me on instagram, you know my following isn’t huge. As much as I would love to grow a larger audience, connect with more people, and share with more people, I also love my smaller more intimate following! I have had the opportunity to partner with a few brands on Instagram and joined LikeToKnow.It as well as Amazon Associates. I have so much fun scoping out deals, sales, and good product recommendations for you guys! It’s work, but it’s fun work!

Since I’ve been asked if I make money off of the links I share, the answer is yes. It is a teeny tiny commission off of the purchase, but every little bit helps me support my family! My hope in sharing this is to explain my recent presence on social media (sharing links and outfits and products, etc.), as it has been slowly transitioning into a new role. One I am embracing and loving! Can’t wait to continue sharing and helping you all. Never hesitate to reach out to me. Making connections with people GIVES ME LIFE and when I can offer any help, encouragement, or resources to others…even better!

xoxo Cali